Business is highly tied to customers. In order to keep your business alive, you have to gain yourself loyal customers. When it comes to winning people’s heart, nothing can go wrong by listening your customer’s wishes. For example, you are running a restaurant. There, you have many baristas to serve drinks for your customers. Many buyers will come back around when they feel appreciated and recognized. Once the baristas are able to remember their preferences, they will be loyal and royal to you. Yes, everyone knows that one-to-one marketing is very effective to sell their product, but not everyone fully understands the know-how. Here are the keys of one-to-one marketing to boost up your selling rates!
1. Personalization
One of the main keys of one-to-one marketing. It comes with the flow that if you want to market your product, one of the easiest way is to put your product on the social medias and official websites. However, not everyone is willing to spend their hard-to-earn free time to read your content. Rather than spending a lot of money to flood random customers with your ads but no one buys it, it will be better if you set your products to personalized marketing. Amazon is one of the best platforms which allows companies to promote their products but makes it very convenient to the customers as well by sorting out their needs.
When your customer visits your page, make sure to trace back their history, both their window-shopping history as well as their purchase history. Learn their preferences and keep it in your website’s data bank. Are they coming for fashion and clothing brands? Or are they looking furniture? What kind of items they like? If their taste is saved it will be more convenient because when the customer opens your website for the second time, they will not go through the hassle again to search for what they like. In addition, if you keep track of their purchase history, you can also recommend them a similar product on the pop-up suggested goods. This way, your customer will feel more convenient to scroll through their feeds because unrelated products are not served and they can enjoy their time there since it is sorted out based on their personal interests. They might even give out testimonies and share your product to their friends. Very nice, isn’t it?
2. Customization
The other keys of one-to-one marketing are customization and personal touches. These days, many companies are making products based on what the target audience needs, not what the company is interested in. When you are marketing your products, you will encounter many chances when you will be able to converse with your consumers directly. You can hold up an open discussion on which kind of product they love, which kind of smell they like, which kind of packaging they prefer to have, and so many more. Personal touch means you are taking the majority of the customer’s taste and offer it to them to customize it themselves. In this method, the company gives the customer a space to create their own product, where they can pour down their creativity to speak of themselves and be different through your brand.
For example, you are selling electronic devices, but then you only provide them a basic platform. This way, the company is offering the chance to the customers to tailor and customize the laptop’s features by their own. They can decide what kind of processor as well as loaded programs they need rather than giving them all sets, but it does not fit with their tastes and preferences. This is the same with open up a website while letting them to fill in the questionnaire about their desired news to read. When this happens, your brand will be recognized faster as it is very different with common products. When you are providing them the room to give their own personal touch, it has bigger impact and impression. For a fact everyone loves to have 1:1 attention and token of appreciation. When the marketers handle them individually, they will learn about their personalities, as well as what kind of investment and interest they have. You will also understand to what extent they are willing to take a risk-if your business runs on investment-and how far they are willing to buy product. Once they buy many goods every week, you can put them into a priority member club, in which they will have discounts and other benefits for every purchase they make. Once a sell includes ‘’prestige’’ or other special treatment and discounts, many people will most likely rush to grab that chance. Impressive, isn’t it?
