It is good that you want to build a startup business, but there are several startup lessons you need to learn from those who had failed. Most people thought that understood what they were doing; they never thought that their company would be the one that would fill the long line of the failed ones, or at least, they thought that could have been figuring out what their mistakes were when the company still stood. Unfortunately, they all failed to realize several aspects until it’s too late. Now, to avoid the same fate, you need to understand several things below. Read properly to make sure your startup company is successful.
- Research your market
This becomes the most common cause of startup failures. The company did not manage to conduct proper research on the market they were fighting for. Curiously, even being a large company could not save them from this. We all saw what happened on Friendster, Toys “R” Us, O2, or BlockBuster Entertainment. They were once big names, all of them. But they failed to realize the size of their market since they were distracted by their fame, and eventually, they are out of business.
You can create the best product ever existed, and it is an important thing to do. But is there anyone who would buy it? It is essential to know the target of your products, and it is the first of the startup lessons.
Being a big fish is an easy thing to achieve, but measuring the size of the lake can be pretty tricky. Lack of market can be a nightmare for a company. Always conduct detailed research to figure out the availability of the market for your products.
- Make sure that you are not failed in three years
Failure in startup business never happens in the blink of an eye, although it always feels like so. In fact, there is a period of time to indicate whether a company is thriving or failing, and it usually takes three years. On the several points of a failed company, there would have been a visible sign of decline that was steadily happening. They failed because they tended to ignore these signs and eventually, they did not manage to make an action on time to save the fate of the company. Averagely, companies have three to four years before they fail. Money might be important, but time is essential in business. Manage your time efficiently!
- Face the facts on the field
Okay, planning is absolutely important, but what are the important things to know of? There is a tendency among failed startups, which is the ability to plan the technical part of the process while ignoring the model of the business and the steps to validate their ideas. This is a deadly mistake that almost always becomes a doom for every kind of company.
There is a chance that your ideas would become the things that are not needed by the market. Start validating your idea and business model to remedy this. Never be too proud to receive ideas from every point of view available. Make sure that the products marketed by your company are not the things people want, but the thing that people need.
- Make sure the marketing of your products is good enough
Growing customer acquisition can be a difficult thing to do, but it is essential, nonetheless. Failure in doing so means inviting a grim reaper for the company. To increase sales and generate more money, you will need to market your products properly. No matter how good your products are, they still need to be marketed since they do not market themselves.
To make sure that you market your product properly, you need to identify the best way to reach your potential customers. You also need to know the most important platforms to reach them, either via the internet or TV. Make sure that you can get your products into the hands of the customers.
- Never run out of money
One of the most important resources to run a company is money. Without money, good luck start a company, marketing a product, or conducting research without possessing it! Now, you understand the importance of money a bit, do you not? Unfortunately, failed companies usually did not manage to arrange ideas to generate it. Now, let’s explain the best ways to have money so you would not fail in building a startup business. A financial plan is a thing you definitely must have. Until you are sure that you are creating a product the people need, don’t spend too much money on it. Of course, never overspend and always conserve what you have to keep your startup business thriving! Well, those are the startup lessons you can learn from the failed startups so that you can avoid them!