Writing Job Advertisements


Good skill in writing is definitely needed when it comes to writing job advertisements. For those who do not know, job advertisements are basically an announcement which is posted by the human resource manager who is looking to fill a job opening. You can find job advertisements in newspapers, recruitment boards, and online job boards.

As you know, most job advertisements contain the list of the job and details of the requirements that the employer is looking for. The candidates will be able to see what kind of things they should prepare in order to apply for the job. Not only the requirements, but the candidates will also be able to see how to apply for the job and where they should submit their resume or CV and cover letter. Lastly, most of the job advertisements contain information on how to contact the employer. For example, the candidates will be able to know whether the employer wants to be contacted through email, phone calls, texts, or the candidates have to go see the employer in their company building. If you happen to look for some candidates to fill the job in your company and you need some tips in writing good job advertisements, then, keep on reading this article.

First Impression is Important

The one thing you must remember in advertising is that your job advertisement has to be able to grab the attention of the right people. In order for you to get high-quality, hard-working, and knowledgeable candidates, you cannot just write words on your job advertisements. You need to make your job advertisements eye-catching and contain detailed information. The more energy and thought you put in the job advertisements, the higher the chance you will get in attracting high-quality candidates.

Search-Friendly Job Advertisement

The next tip in writing job advertisements is by making job advertisements which are search-friendly. It does not matter how good you are in writing job advertisements, but if your job advertisements cannot be easily found by people in the search engines then you are doomed. Keywords are very important. You can try by using words which will be easily found in the job seeking online. This way, you will be able to increase the visibility of your job advertisements. One thing you must keep in mind is that you cannot overuse the keyword as it will appear unnatural and decrease the ability to rank well.

It is All About Formatting

Brief, clear, and to the point are the key elements in writing good and effective job advertisements. Nowadays, we all know that people spend their time mostly on their smartphones, laptops, and tablets to commute or working. That is why brevity is what you need in writing good job advertisements. This way, you will be able to attract high-quality candidates. Most of the candidates will likely scan the job advertisement for the key phrases. That is why it is important for you to write short and one sentence paragraphs instead of writing a hefty paragraph. You can start by pointing out the key phrases and use color coding, graphics, and interesting typography in order to catch the eye of the potential candidates. Another way is by using puzzles. Not only it is unique and eye-catching, but you can also immediately disqualify those who cannot solve the puzzle. Meaning, only those who can solve the puzzle deserve the job.

Detailed Information

The last tip is that you need to write detailed information about your job advertisements. There are quite many things that you need to put in the job advertisement. For example, you need to put the information about the overview of the position, what differentiates this position from other roles, what kind of experience, knowledge, skills, and qualifications which are needed, contact information, and where the candidates should submit their resumes or CV. Those are very important things to be put in the job advertisement. By putting all of those things, the candidates will know what to do and what to prepare to apply for the job. Try to write the requirements as clear as you can so that you will be able to attract high-quality candidates only.

Those are the short explanation of what is job advertisement and the list of tips in writing job advertisements. If you follow these tips combined with your good writing skills, you will be able to get as many high-quality candidates as you can. Just write detailed information about the job, the benefit for the candidate, and the requirements.