The number of businesses using digital signage has increased significantly over the last decade. This is because most companies have discovered the influence that digital signage has on consumers. A well designed digital signage not only attracts large crowds, but it also triggers them to go a step further and make a call or visit the store physically to know more about the product or service being offered. As competition gets tough in the business world, companies have been forced to up their game to grab the attention of their target audience. While there are many marketing options that businesses can use, digital signages are widely preferred because they are cheaper than other forms of marketing but delivers excellent results. Below, we are going to discuss how digital signage can benefit your business.
- They are very effective in grabbing attention
Digital signages are very effective in grabbing customer’s attention. Digital signage can attract 400% more views than a stationary display. This is because the human eye is designed to respond to contrast, motion, and color naturally. In addition to capturing crowd attention, digital signages have a recall rate of 83%, which is by far higher than most traditional marketing techniques. Statistics show that at least 8 out of 10 people are likely to take action because the digital signage grabbed their attention. There are also very effective in retaining customers. Multiple studies have shown that customers are more likely to make repeat purchases when they see products or services that they have used before being advertised in digital signage.
- They are cost-effective
With the cost of running businesses getting higher by the day, many companies are desperately looking for ways to cut their operational expenses. Statistics show that, on average, businesses spend about 7% of their revenue on marketing. If you want to reduce your marketing cost but still attract more customers, then switching to the digital signage display is a wise move. Digital signage will eliminate the need for printing materials like menu boards, posters, and brochures.
Additionally, using digital signage will cut the cost of transporting and storing marketing materials. Modern digital signage use LED displays that are clearer than LCDs but incredibly energy efficient. They are also durable and can serve you for many years. Using digital signage can help cut your business market cost significantly. You can direct the money saved on other important things to improve efficiency and customer experience.
- They are highly customizable
Unlike traditional marketing techniques that require you to change posters every time you launch a new product or service, digital signage allows you to make changes with the touch of a button. Digital signages are highly customizable and can enable you to communicate with your target audience in real-time. Information at digital signage can be changed at a moment’s notice. This is important because it allows you to post different ads in a day to capture diverse audiences. For instance, if you are running a restaurant business, you can display a breakfast menu in the morning then switch to lunch specials during lunch hour.
- They improve customer experience
Digital signages are effective communication tools. They allow businesses to communicate with customers in real-time. For instance, you can use digital signage to provide more information to customers while they are waiting for their turn to be served. This will help reduce waiting time because they are already well informed. You can also use digital signage to guide customers on what they need to do when they arrive at your store to make the process much easier for them.